Solution
Integrated marketing solutions: design, print, mailing -personalised
Boost direct marketing success with OmniDirect integrated marketing solutions
Integrated marketing solutions
Integrated marketing solutions can transform the effectiveness of any direct marketing campaign. XBP Europe has the people, processes, and technology to deliver results for your marketing. Get targeted promotional materials, design support, and mailing services – in one place.
Production Management
XBP Europe specialises in print materials management and operates multiple state-of-the-art print facilities. Our operations offer high-volume, high-speed digital, transactional print solutions, with mailing services built into the mix.
Inventory Management
Accurate inventory management and forecasting enables you to know where all marketing promotional items (eg posters) are, in real time, at any location. Let our platform handle this for you.
Cost savings
In addition to our cutting edge print facilities, our experienced procurement specialists will source the highest value materials. We can engineer cost savings strategies that align with your business goals.
Omni-channel campaigns
Response channels such as personalised URLs, QR Codes, or callback numbers can be added to personalised direct mail. This will drive results by helping to capture lead information and boost the response to campaigns.
Design services
We help to create targeted personalised communications, engaging full-colour layouts and brand-boosting promotional items. This helps to maximise marketing touchpoints and grow the ROI of marketing activities.
Data analysis
These integrated marketing solutions automate data collection and processing to enable hyper-targeted campaigns. Data can be collected, aggregated and used for analysis. There’s even predictive analytics, with Rule14 AI-powered data modelling.
Benefits
As a provider of seamless business processes, we are uniquely positioned to offer an optimal solution
Our integrated marketing solutions offer unique capacity to blend print, design and mailing services. We handle the practicalities of executing on marketing campaigns, while maximising cost savings and meeting deadlines. As an additional benefit, we gather valuable data, which can be used for analysis.
Cost-effective print and promotional item management
AI-powered predictive modelling and data analytics
Creative services and design assistance
Cost effective, smart mail delivery services
See the entire cycle from print to mail for better oversight